New Superfood: 3 Reasons the Mushroom Market is Growing

{"news_id":8636,"is_preview":0,"news_info":{"id":8636,"company_id":201,"user_id":424,"author":"Mushroom","website_id":10018,"pub_date":"2024-02-07 14:48:07","urla":"new-superfood-3-reasons-the-mushroom-market-is-growing","description":"The global mushroom market is projected to hit US$115.8 billion by 2030, with Asia Pacific claiming the largest market share and fresh mushrooms outperforming processed shrooms","image_url":"https:\/\/oss.matchpages.cn\/matchpages\/common\/2024\/0207\/3456\/65c325ef0e29e\/3-Reasons-the-Mushroom-Market-is-Growing.jpg","image_alt":"3 Reasons the Mushroom Market is Growing.jpg","title":"New Superfood: 3 Reasons the Mushroom Market is Growing","content":"<h2>The global mushroom market is projected to hit US$115.8 billion by 2030, with Asia Pacific claiming the largest market share and fresh mushrooms outperforming processed shrooms<\/h2>\n<h3><strong><br \/>Fast Facts:<\/strong><\/h3>\n<ul>\n<li>The global mushroom market reached US$54.9 billion in 2022 and has a projected 9.7% CAGR from 2022 to 2030.<\/li>\n<li>The growing consumer preference for healthier food is driving demand for mushrooms, which are rich sources of vitamins, antioxidants and proteins, among other benefits.<\/li>\n<li>Asia Pacific has the largest market share across the globe with China contributing to almost 52% of the world&rsquo;s mushroom production.<\/li>\n<\/ul>\n<div class=\"banner aem-GridColumn aem-GridColumn--default--12\">\n<section class=\"banner kerry-custom-container banner-color\">\n<div class=\"row\">\n<div class=\"banner-wrapper col-4\">\n<div class=\"banner-content bg-blue\">\n<div class=\"cta-wrapper \">\n<div class=\"banner-cta\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"kerrycontainer aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"bg-none\">\n<section class=\"kerrycontainer kerry-custom-container onecolumn8grid  bottom-padding\">\n<div class=\"row\">\n<div class=\"col-4 col-sm-6 col-lg-8 col-lg-offset-2\">\n<div>\n<div class=\"text\">\n<div id=\"text-653935f2bb\" class=\"cmp-text\" style=\"box-sizing: border-box;\" data-cmp-data-layer=\"{&quot;text-653935f2bb&quot;:{&quot;@type&quot;:&quot;kerry\/components\/text&quot;,&quot;repo:modifyDate&quot;:&quot;2023-12-11T15:55:35Z&quot;,&quot;xdm:text&quot;:&quot;&lt;h3&gt;KerryDigest Full Scoop:&lt;\/h3&gt;\\r\\n&lt;p&gt;The humble mushroom has made a comeback in recent years as interest in the versatile fungus grows. The New York Times named it 'Ingredient of the Year' in 2022; in the same year 'mushroom' was one of the most searched consumer packaged goods keywords on Google, indicating that mushrooms are indeed having a moment and have staying power.&lt;\/p&gt;\\r\\n&lt;p&gt;According to Research and Markets&rsquo; 2022 study, the global mushroom market has a projected 9.7% CAGR from 2022 to 2030, with projections it will hit US$115.8 billion by 2030. The same study found the button mushroom variety accounted for the majority (61.8%) of total volume share in 2021, owing to its wide-scale production, affordability and high shelf appeal and nutritional value. Like most mushrooms, the button variety is known to be high in potassium and vitamin B.&lt;\/p&gt;\\r\\n&lt;p&gt;Globally, Asia Pacific has the largest market share and China is in the lead as the top consumer and producer of fresh mushrooms, contributing almost 52% of global production according to Mordor Intelligence. Post-pandemic, more consumers are looking for healthy, protein-rich food and are turning to mushrooms. The numbers speak for themselves &mdash; the Food and Agriculture Organization of the United Nations (FAO) reported an increase in global mushroom production from 42.9 million metric tonnes in 2020 to 44.2 million metric tonnes in 2022 as demand for this low-calorie food continues to rise.&lt;\/p&gt;\\r\\n&lt;h4&gt;&lt;b&gt;The mushroom&rsquo;s versatility opens doors to diverse applications&lt;\/b&gt;&lt;\/h4&gt;\\r\\n&lt;p&gt;Mushrooms are packed with vitamins, proteins and antioxidants. Specific varieties of mushrooms, known as functional mushrooms, have medicinal properties, which means they have applications beyond the food and beverage sector. The increased demand for mushrooms for health and wellbeing, pharmaceutical and even personal care product applications is accelerating innovation and expansion of the segment.&lt;\/p&gt;\\r\\n&quot;}}\">\n<h1>Full Scoop:<\/h1>\n<p>The humble mushroom has made a comeback in recent years as interest in the versatile fungus grows. The New York Times named it 'Ingredient of the Year' in 2022; in the same year 'mushroom' was one of the most searched consumer packaged goods keywords on Google, indicating that mushrooms are indeed having a moment and have staying power.<\/p>\n<p>According to Research and Markets&rsquo; 2022 study, the global mushroom market has a projected 9.7% CAGR from 2022 to 2030, with projections it will hit US$115.8 billion by 2030. The same study found the button mushroom variety accounted for the majority (61.8%) of total volume share in 2021, owing to its wide-scale production, affordability and high shelf appeal and nutritional value. Like most mushrooms, the button variety is known to be high in potassium and vitamin B.<\/p>\n<p>Globally, Asia Pacific has the largest market share and China is in the lead as the top consumer and producer of fresh mushrooms, contributing almost 52% of global production according to Mordor Intelligence. Post-pandemic, more consumers are looking for healthy, protein-rich food and are turning to mushrooms. The numbers speak for themselves &mdash; the Food and Agriculture Organization of the United Nations (FAO) reported an increase in global mushroom production from 42.9 million metric tonnes in 2020 to 44.2 million metric tonnes in 2022 as demand for this low-calorie food continues to rise.<\/p>\n<h2><strong>The mushroom&rsquo;s versatility opens doors to diverse applications<\/strong><\/h2>\n<p>Mushrooms are packed with vitamins, proteins and antioxidants. Specific varieties of mushrooms, known as functional mushrooms, have medicinal properties, which means they have applications beyond the food and beverage sector. The increased demand for mushrooms for health and wellbeing, pharmaceutical and even personal care product applications is accelerating innovation and expansion of the segment.<\/p>\n<\/div>\n<blockquote>\n<h3>'Functional mushrooms are gaining popularity amidst rising consumer awareness of them as superfoods, adaptogens and as key ingredients in natural or organic skincare products.'<\/h3>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/oss.matchpages.cn\/matchpages\/common\/2024\/0207\/8386\/65c3262f537b8\/kd-GettyImages.jpg\" alt=\"kd-GettyImages.jpg \" data-resolution=\"684*513\" \/><\/p>\n<p>Functional mushrooms are gaining popularity amidst rising consumer awareness of them as superfoods, adaptogens and as key ingredients in natural or organic skincare products. Research and Markets projects the global functional mushroom market size will hit US$65.8 billion by 2030 with a growth rate of 10.8% from 2022 to 2030. Of the current 2,000 species of known fungi, only 15 are classified both edible and medicinal &mdash; this presents vast opportunities for innovation.<\/p>\n<p>Shiitake mushrooms, which have long been part of Japanese, Chinese and South Korean traditional medicines, are experiencing significant growth outside Asia Pacific due to perceived health benefits including supporting health, longevity and improved blood circulation. Other popular functional mushrooms gaining interest include chaga, reishi and cordyceps, which are often incorporated into health supplements.<\/p>\n<p>The growing interest means there is great potential to expand the current functional mushroom product offerings to meet demand for convenient nutritious, high-fibre and high-protein products. Segments to keep an eye on include packaged functional drinks and snacks, which appeal to both general and health-conscious consumers.<\/p>\n<p>Mushroom coffee, which saw a US$2.71 billion global market share in 2022, per Research and Markets, has been trending in recent years as more consumers look for functional coffee options. Reishi, chaga and turkey tails are mushroom varieties that are regularly added to coffee and cocoa. Mushroom coffee is often marketed as a natural alternative to regular coffee, great for consumers looking to cut down on their caffeine intake or who want to try something novel but healthier.<\/p>\n<p>At this year's Natural Products Expo West, mushroom-based snacks were showcased in a big way. Hot mushroom-based products included jerkies, energy snack bars, chipsand ready-to-drink teas and plant-based milks. Meanwhile UK-based Space Goods offers a functional mushroom powder blend said to support deep sleep and better focus.<\/p>\n<h2><strong>Mushrooms are key to delicious plant-based foods<\/strong><\/h2>\n<p>Umami is what gives food that rich, savoury, brothy, meaty taste. Typically, umami is achieved by adding monosodium glutamate (MSG), but too much of MSG&rsquo;s intense flavouring can be overwhelming for consumers and may ruin the eating experience. Creating an intense flavour profile does not always lead to an authentic taste experience, which is why one of the challenges of plant-based meats is achieving the right balance of&nbsp;umami&nbsp;while avoiding any artificial aftertaste.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote>\n<h3>'Mushrooms are an authentic source of umami taste, providing plant-based meats that key depth of meaty flavour.'<\/h3>\n<\/blockquote>\n<\/section>\n<p>&nbsp;<\/p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/oss.matchpages.cn\/matchpages\/common\/2024\/0207\/5305\/65c326c00f3f4\/kd-GettyImages-2.jpg\" alt=\"kd-GettyImages-2.jpg \" data-resolution=\"684*513\" \/><\/p>\n<p>This is where mushrooms come into play, as they are an authentic source of umami, providing plant-based meats that key depth of meaty flavour. As a rule of thumb, the darker the mushroom, the more umami it has, hence shiitake mushrooms are often the go-to when it comes to building umami flavour.<\/p>\n<p>Shiitake mushrooms are a core ingredient in creating rich and wholesome&nbsp;stocks and broths. A well-prepared stock or broth base helps flavours pop and elevates a dish. In the case of plant-based products, a concentrated mushroom stock can give the dish an umami boost, giving it a&nbsp;more authentic meat-like taste&nbsp;without being too overpowering. Mushrooms also allow consumers to use up to 40% less salt, according to Grand View Research findings, as they deliver good flavouring, making meals healthier.<\/p>\n<h2><strong>Advocating sustainable sourcing and clean labels<\/strong><\/h2>\n<p>Alongside growing demand for healthier food, consumers are also prioritising food safety amidst recent health scares, fuelling the clean label movement across food and beverage sectors and a preference for natural or organic ingredients versus synthetic ingredients.<\/p>\n<p>The sudden spike in demand has also encouraged mushroom industry players to start adopting sustainable production processes to meet expectations of a new generation of environment-conscious consumers.<\/p>\n<p>For example, Bonduelle Group, a mushroom producer based in France, has started to use only natural fertilisers and renewable energy sources in their mushroom production and have also replaced its plastic packaging.<\/p>\n<p><strong>To learn more about how mushrooms can be incorporated into winning food and beverage products,&nbsp;<\/strong><strong><a href=\"pg6651706956043447\" target=\"_blank\" rel=\"noopener\" data-page_id=\"21279\" data-page_name=\"Contact Us\" data-page_type=\"menuPage\">contact us<\/a><\/strong><strong>.<\/strong><\/p>\n<\/div>\n<\/div>","discuss":0,"seo_title":"New Superfood: 3 Reasons the Mushroom Market is Growing | Mushroom","seo_keyword":"Mushroom","seo_describe":"The global mushroom market is projected to hit US$115.8 billion by 2030, with Asia Pacific claiming the largest market share and fresh mushrooms outperforming processed shrooms","track_code":"","viewer":"","source_copy_id":0,"sort":17,"status":0,"data_time":"2024-02-07 14:48:16","create_time":"2024-02-07 14:48:07","update_time":"2024-02-19 17:40:41","type_items":[{"id":2250,"website_id":10018,"name":"Industry news","urla":""}],"tag_items":[]}}

<h2>The global mushroom market is projected to hit US$115.8 billion by 2030, with Asia Pacific claiming the largest market share and fresh mushrooms outperforming processed shrooms</h2>
<h3><strong><br />Fast Facts:</strong></h3>
<ul>
<li>The global mushroom market reached US$54.9 billion in 2022 and has a projected 9.7% CAGR from 2022 to 2030.</li>
<li>The growing consumer preference for healthier food is driving demand for mushrooms, which are rich sources of vitamins, antioxidants and proteins, among other benefits.</li>
<li>Asia Pacific has the largest market share across the globe with China contributing to almost 52% of the world’s mushroom production.</li>
</ul>
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<div id="text-653935f2bb" class="cmp-text" style="box-sizing: border-box;" data-cmp-data-layer="{"text-653935f2bb":{"@type":"kerry/components/text","repo:modifyDate":"2023-12-11T15:55:35Z","xdm:text":"<h3>KerryDigest Full Scoop:</h3>\r\n<p>The humble mushroom has made a comeback in recent years as interest in the versatile fungus grows. The New York Times named it 'Ingredient of the Year' in 2022; in the same year 'mushroom' was one of the most searched consumer packaged goods keywords on Google, indicating that mushrooms are indeed having a moment and have staying power.</p>\r\n<p>According to Research and Markets’ 2022 study, the global mushroom market has a projected 9.7% CAGR from 2022 to 2030, with projections it will hit US$115.8 billion by 2030. The same study found the button mushroom variety accounted for the majority (61.8%) of total volume share in 2021, owing to its wide-scale production, affordability and high shelf appeal and nutritional value. Like most mushrooms, the button variety is known to be high in potassium and vitamin B.</p>\r\n<p>Globally, Asia Pacific has the largest market share and China is in the lead as the top consumer and producer of fresh mushrooms, contributing almost 52% of global production according to Mordor Intelligence. Post-pandemic, more consumers are looking for healthy, protein-rich food and are turning to mushrooms. The numbers speak for themselves — the Food and Agriculture Organization of the United Nations (FAO) reported an increase in global mushroom production from 42.9 million metric tonnes in 2020 to 44.2 million metric tonnes in 2022 as demand for this low-calorie food continues to rise.</p>\r\n<h4><b>The mushroom’s versatility opens doors to diverse applications</b></h4>\r\n<p>Mushrooms are packed with vitamins, proteins and antioxidants. Specific varieties of mushrooms, known as functional mushrooms, have medicinal properties, which means they have applications beyond the food and beverage sector. The increased demand for mushrooms for health and wellbeing, pharmaceutical and even personal care product applications is accelerating innovation and expansion of the segment.</p>\r\n"}}">
<h1>Full Scoop:</h1>
<p>The humble mushroom has made a comeback in recent years as interest in the versatile fungus grows. The New York Times named it 'Ingredient of the Year' in 2022; in the same year 'mushroom' was one of the most searched consumer packaged goods keywords on Google, indicating that mushrooms are indeed having a moment and have staying power.</p>
<p>According to Research and Markets’ 2022 study, the global mushroom market has a projected 9.7% CAGR from 2022 to 2030, with projections it will hit US$115.8 billion by 2030. The same study found the button mushroom variety accounted for the majority (61.8%) of total volume share in 2021, owing to its wide-scale production, affordability and high shelf appeal and nutritional value. Like most mushrooms, the button variety is known to be high in potassium and vitamin B.</p>
<p>Globally, Asia Pacific has the largest market share and China is in the lead as the top consumer and producer of fresh mushrooms, contributing almost 52% of global production according to Mordor Intelligence. Post-pandemic, more consumers are looking for healthy, protein-rich food and are turning to mushrooms. The numbers speak for themselves — the Food and Agriculture Organization of the United Nations (FAO) reported an increase in global mushroom production from 42.9 million metric tonnes in 2020 to 44.2 million metric tonnes in 2022 as demand for this low-calorie food continues to rise.</p>
<h2><strong>The mushroom’s versatility opens doors to diverse applications</strong></h2>
<p>Mushrooms are packed with vitamins, proteins and antioxidants. Specific varieties of mushrooms, known as functional mushrooms, have medicinal properties, which means they have applications beyond the food and beverage sector. The increased demand for mushrooms for health and wellbeing, pharmaceutical and even personal care product applications is accelerating innovation and expansion of the segment.</p>
</div>
<blockquote>
<h3>'Functional mushrooms are gaining popularity amidst rising consumer awareness of them as superfoods, adaptogens and as key ingredients in natural or organic skincare products.'</h3>
</blockquote>
<p> </p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://oss.matchpages.cn/matchpages/common/2024/0207/8386/65c3262f537b8/kd-GettyImages.jpg" alt="kd-GettyImages.jpg " data-resolution="684*513" /></p>
<p>Functional mushrooms are gaining popularity amidst rising consumer awareness of them as superfoods, adaptogens and as key ingredients in natural or organic skincare products. Research and Markets projects the global functional mushroom market size will hit US$65.8 billion by 2030 with a growth rate of 10.8% from 2022 to 2030. Of the current 2,000 species of known fungi, only 15 are classified both edible and medicinal — this presents vast opportunities for innovation.</p>
<p>Shiitake mushrooms, which have long been part of Japanese, Chinese and South Korean traditional medicines, are experiencing significant growth outside Asia Pacific due to perceived health benefits including supporting health, longevity and improved blood circulation. Other popular functional mushrooms gaining interest include chaga, reishi and cordyceps, which are often incorporated into health supplements.</p>
<p>The growing interest means there is great potential to expand the current functional mushroom product offerings to meet demand for convenient nutritious, high-fibre and high-protein products. Segments to keep an eye on include packaged functional drinks and snacks, which appeal to both general and health-conscious consumers.</p>
<p>Mushroom coffee, which saw a US$2.71 billion global market share in 2022, per Research and Markets, has been trending in recent years as more consumers look for functional coffee options. Reishi, chaga and turkey tails are mushroom varieties that are regularly added to coffee and cocoa. Mushroom coffee is often marketed as a natural alternative to regular coffee, great for consumers looking to cut down on their caffeine intake or who want to try something novel but healthier.</p>
<p>At this year's Natural Products Expo West, mushroom-based snacks were showcased in a big way. Hot mushroom-based products included jerkies, energy snack bars, chipsand ready-to-drink teas and plant-based milks. Meanwhile UK-based Space Goods offers a functional mushroom powder blend said to support deep sleep and better focus.</p>
<h2><strong>Mushrooms are key to delicious plant-based foods</strong></h2>
<p>Umami is what gives food that rich, savoury, brothy, meaty taste. Typically, umami is achieved by adding monosodium glutamate (MSG), but too much of MSG’s intense flavouring can be overwhelming for consumers and may ruin the eating experience. Creating an intense flavour profile does not always lead to an authentic taste experience, which is why one of the challenges of plant-based meats is achieving the right balance of umami while avoiding any artificial aftertaste.</p>
</div>
</div>
</div>
</div>
<blockquote>
<h3>'Mushrooms are an authentic source of umami taste, providing plant-based meats that key depth of meaty flavour.'</h3>
</blockquote>
</section>
<p> </p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://oss.matchpages.cn/matchpages/common/2024/0207/5305/65c326c00f3f4/kd-GettyImages-2.jpg" alt="kd-GettyImages-2.jpg " data-resolution="684*513" /></p>
<p>This is where mushrooms come into play, as they are an authentic source of umami, providing plant-based meats that key depth of meaty flavour. As a rule of thumb, the darker the mushroom, the more umami it has, hence shiitake mushrooms are often the go-to when it comes to building umami flavour.</p>
<p>Shiitake mushrooms are a core ingredient in creating rich and wholesome stocks and broths. A well-prepared stock or broth base helps flavours pop and elevates a dish. In the case of plant-based products, a concentrated mushroom stock can give the dish an umami boost, giving it a more authentic meat-like taste without being too overpowering. Mushrooms also allow consumers to use up to 40% less salt, according to Grand View Research findings, as they deliver good flavouring, making meals healthier.</p>
<h2><strong>Advocating sustainable sourcing and clean labels</strong></h2>
<p>Alongside growing demand for healthier food, consumers are also prioritising food safety amidst recent health scares, fuelling the clean label movement across food and beverage sectors and a preference for natural or organic ingredients versus synthetic ingredients.</p>
<p>The sudden spike in demand has also encouraged mushroom industry players to start adopting sustainable production processes to meet expectations of a new generation of environment-conscious consumers.</p>
<p>For example, Bonduelle Group, a mushroom producer based in France, has started to use only natural fertilisers and renewable energy sources in their mushroom production and have also replaced its plastic packaging.</p>
<p><strong>To learn more about how mushrooms can be incorporated into winning food and beverage products, </strong><strong><a href="pg6651706956043447" target="_blank" rel="noopener" data-page_id="21279" data-page_name="Contact Us" data-page_type="menuPage">contact us</a></strong><strong>.</strong></p>
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